What's all the fuss about edible insects?
Love them or hate them, edible insects offer one of the best solutions to growing global problems. Looming global issues like food shortages and environmental disasters means we need to find more viable food solutions. Being highly nutritious, and fast and cheap to grow, insects have great potential as a future food source!
the edible insects market is in development and yet to hit the
mainstream. This presents opportunity for companies to get ahead of the
curve - and
be a forerunner in the growing insects movement.
Yet like any new market, insects face some unique challenges and roadblocks. Getting a good grasp on the real market factors can prepare you for the barriers ahead - and give you key insights to plan your path to success.
Get a realistic view into the opportunity of edible insects!
These reports will increase your knowledge of the opportunity and market landscape - how it is today, and how it could be in the future. You’ll gain a deeper understanding of the fit between insects, and current market and consumer trend drivers. The reports also explore the market barriers insects’ face, and potential approaches to navigate and overcome them.
In addition, you'll look into the consumer perspective - what people think about edible insects today, and how they could be made more appealing.
Bonus materials: 2 x infographics - “Why edible insects are a good opportunity” and “The consumer model of diffusion for insects”These reports were researched and written by market intelligence experts with an in-depth knowledge of the edible insects market, backed by market data.
Benefits of the reports
Be prepared - successful business of tomorrow is innovated today
Opportunity thinking demands exploring possibilities before they arrive in the market. The food industry is in a state of evolution, as consumers are seeking new, better, and more sustainable solutions. The future food market may be quite different than it is today.
For insects, the increasing buzz hints the tipping point is nearing. Getting up to speed on the insects’ market can not only help you evaluate the opportunity for your business - it can prepare you for the potential impact on your market. Whether or not you choose to be a forerunner in this market, chances are your competitors might.
Go further, and learn how to effectively sell edible insects
Check out our online course “Making the unwanted (insects) desirable”. You’ll get inspired on how to make insects appealing for consumers - a first step towards creating innovations with insects that sell. Maximise your opportunity understanding by exploring how to create real consumer value with your insects innovation.PS....these 5 market and trend reports are also included in the course price!
Here is our market intelligence analyst Johanna!
Want to make sure no rock is left unturned? Johanna is Invenire's most effective digger and sensemaker. She's an expert in translating deep and complex issues into easy-to-understand insights. With a strong passion for sustainability issues, Johanna works on both public and client projects at Invenire.