How nutrition companies can benefit from circular economy solutions

At the core, a circular economy is about utilising existing materials as much as possible, in place of new virgin materials. It’s about retaining, recirculating and recreating value within the system. The more we utilise existing materials, the less we need to manufacture or harvest new...

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Why circular economy matters in the nutrition industry

Circular economy is a hot buzzword right now - and for good reason. It’s essential we reduce the impact of consumption. But circular economies are not just industry-level initiatives. Nor are they just another sustainability box for companies to tick. Circular economy solutions are an opportunity...

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Vitafoods Europe: 3 exhibitors from whom we can learn about origin

People will remember how you make them feel, not your product features. The story of your origin is a powerful marketing tool, simply because it engages the customer beyond rational facts. In fact, it is a competitive advantage, which no can take away from you! Invenire's focus at...

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How an ethical business can compete and win

Running a truly ethical business has its dark moments. There are no separate playing fields for ethical and aspirational food and nutrition businesses, and competition can be tough. The mission for healthy people and planet can’t be accomplished without proper profit. Better business needs paying...

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The number one secret for differentiation

Amongst the abundance of today, it is harder and harder to market and sell. It feels like everything is already invented within the food and nutrition market. Ingredient and product development is mostly incremental, and for any customer or consumer, there are multiple ways to get the nutrients...

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Why a consumer centric approach is for everyone

If you want to make good business, you need to have paying customers. You need customers who choose you over the all other available choices. When it comes to the food and nutrition industry, there’s one customer group that needs priority over all others – consumers. Eating is something all of us...

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